TL;DR — The Top Causes
| # | Cause | Frequency | Typical Duration |
|---|---|---|---|
| 1 | Server/Hardware Failure | Very Common | 1-4 hours |
| 2 | Traffic Spikes | Common | Minutes to hours |
| 3 | Software/Code Bugs | Very Common | Minutes to days |
| 4 | DNS Issues | Common | Minutes to 48 hours |
| 5 | SSL Certificate Expiry | Common | Minutes (once noticed) |
| 6 | DDoS Attacks | Increasing | Hours to days |
| 7 | Third-Party Service Failures | Common | Variable |
| 8 | Database Problems | Common | Minutes to hours |
| 9 | Human Error | Very Common | Minutes to hours |
| 10 | Network/CDN Issues | Occasional | Minutes to hours |
| 11 | Hosting Provider Outages | Occasional | Hours |
| 12 | Domain Registration Lapse | Rare but devastating | Hours to days |
Want to quantify the cost? Our downtime cost calculator shows what each minute of outage costs your business.
Server & Hardware Failure
What Happens
Physical servers break. Hard drives fail, RAM corrupts, power supplies die. Cloud VMs can also experience underlying hardware issues. This is one of the oldest and most common causes of downtime.
Real-World Example
How to Prevent It
- Use redundant infrastructure (load balancers, multiple servers)
- Choose hosting with automatic failover
- Monitor server health metrics (CPU, memory, disk I/O)
- Keep backups current and tested
How Monitoring Helps
Uptime monitoring catches server failures in minutes, not hours. Multi-region checks confirm whether the issue is server-specific or network-related.
Traffic Spikes & Overload
What Happens
Unexpected surge in visitors overwhelms the server. Can be caused by going viral on social media, a successful marketing campaign, a press mention, or a DDoS attack. The server runs out of resources (CPU, memory, connections) and starts returning errors or timing out.
Real-World Example
How to Prevent It
- Load test before launches
- Use auto-scaling infrastructure
- Implement caching (CDN, page cache, database query cache)
- Have a plan for traffic surges (static fallback page)
How Monitoring Helps
Uptime monitoring detects the moment your site starts failing under load. Combine with response time monitoring to catch slowdowns before they become outages.
Software & Code Bugs
What Happens
A deployment introduces a bug that crashes the application, causes memory leaks, breaks critical functionality, or creates an infinite loop. This is the #1 cause of outages at most software companies.
Real-World Example
How to Prevent It
- Automated testing (unit, integration, end-to-end)
- Staged deployments (canary, blue-green)
- Quick rollback mechanisms
- Code review for all production changes
How Monitoring Helps
Basic uptime checks may miss application-level bugs. Keyword monitoring and status code validation catch issues where the page loads but critical functionality is broken. Visual diff monitoring catches visual regressions that code changes introduce.
DNS Issues
What Happens
DNS (Domain Name System) translates your domain name to an IP address. If DNS fails, browsers can't find your server at all. DNS issues include misconfigured records, propagation delays after changes, and DNS provider outages.
Real-World Example
How to Prevent It
- Use a reliable DNS provider (or two — secondary DNS)
- Don't make DNS changes on Friday afternoons
- Use low TTL values before planned changes
- Keep DNS records documented
How Monitoring Helps
DNS-aware monitoring detects both DNS resolution failures and propagation issues across different regions. Use the DNS propagation checker after making changes.
SSL Certificate Expiry
What Happens
Your SSL/TLS certificate expires, and browsers display a frightening "Your connection is not private" warning. Most users leave immediately. Even with auto-renewal (Let's Encrypt), certificates can fail to renew due to DNS issues, server configuration changes, or permission problems.
Real-World Example
How to Prevent It
- Monitor certificate expiry dates
- Test auto-renewal actually works (not just that it's configured)
- Use monitoring that checks SSL validity, not just HTTP status
How Monitoring Helps
SSL monitoring alerts you days or weeks before expiry, giving you time to fix renewal issues. See our SSL certificate monitoring guide or use the SSL checker tool.
DDoS Attacks
What Happens
Distributed Denial of Service attacks flood your server with traffic from thousands of sources, overwhelming its capacity. Attacks are increasingly common and can target any site, not just big companies.
Real-World Example
How to Prevent It
- Use a DDoS protection service (Cloudflare, AWS Shield)
- Rate limiting on your API and critical endpoints
- Have a response plan documented
- Keep your hosting provider's emergency contacts handy
How Monitoring Helps
Monitoring detects the sudden unavailability and alerts you immediately. Multi-region monitoring helps distinguish "my server is down" from "my network is under attack" (some regions may still work).
Third-Party Service Failures
What Happens
Your site depends on external services: payment processors, CDNs, analytics, authentication providers, APIs. When they go down, parts of your site break — sometimes silently.
Real-World Example
How to Prevent It
- Identify all third-party dependencies
- Implement graceful degradation (site works in reduced mode)
- Monitor critical third-party endpoints independently
- Have fallback options for essential services
How Monitoring Helps
Monitor not just your homepage but critical user journeys — checkout, login, API endpoints. If your payment page returns an error, you need to know. See uptime monitoring fundamentals.
Database Problems
What Happens
Database overload, disk space exhaustion, corrupted tables, slow queries, or connection pool saturation. The application can't read or write data, causing errors or extreme slowness.
Real-World Example
How to Prevent It
- Monitor database performance (query time, connections, disk space)
- Set up slow query alerts
- Regular database maintenance (indexing, vacuuming)
- Separate read/write replicas for heavy workloads
How Monitoring Helps
Response time monitoring catches database-related slowdowns before they become full outages. A sudden jump from 200ms to 5000ms often signals a database issue.
Human Error
What Happens
Someone misconfigures a server, pushes to production instead of staging, deletes the wrong database, changes a firewall rule, or accidentally drops a table. This is arguably the #1 root cause across all incident categories.
Real-World Example
How to Prevent It
- Require confirmation for destructive operations
- Use infrastructure as code (reversible, reviewable)
- Separate production credentials from staging
- Limit production access to essential personnel
How Monitoring Helps
Monitoring catches human errors the moment they impact the site. The faster you detect, the faster you rollback. Use our incident post-mortem template to learn from human errors systematically.
Network & CDN Issues
What Happens
Network connectivity problems between your server and your users. This can be ISP issues, peering problems, CDN node failures, or routing errors. Often regional — your site works in some countries but not others.
Real-World Example
How to Prevent It
- Use a CDN with multiple edge locations
- Monitor from multiple geographic regions
- Have a CDN bypass option for emergencies
How Monitoring Helps
Single-location monitoring misses regional outages. Multi-region monitoring catches them.
Hosting Provider Outages
What Happens
Your hosting provider (AWS, DigitalOcean, Hetzner, etc.) has an outage. This is rare for major providers but not impossible — even AWS has had significant multi-hour outages affecting millions of sites.
Real-World Example
How to Prevent It
- Multi-region or multi-cloud deployment for critical apps
- At minimum, be aware of your provider's status page
- Have a disaster recovery plan
- Consider a standby in a different provider
How Monitoring Helps
External monitoring (not hosted on the same provider as your site) detects provider outages immediately. If your monitoring is on AWS and your site is on AWS, you won't get alerts during an AWS outage. See the monitoring setup checklist.
Domain Registration Lapse
What Happens
Your domain registration expires. Your entire site disappears. Browsers can't even find it. This is rare but devastating — and recovery can take days if someone else registers your expired domain.
Real-World Example
How to Prevent It
- Enable auto-renewal with an up-to-date payment method
- Register domains for multiple years
- Set calendar reminders for renewal dates
- Monitor domain expiry dates
How Monitoring Helps
Domain expiry monitoring alerts you well in advance of expiration. See our domain expiry monitoring guide.
Downtime Prevention Checklist
You can't prevent every outage, but you can dramatically reduce frequency and severity. Here's a checklist:
Monitoring
- Uptime monitoring on all critical URLs
- Multi-region checks (not just one location)
- SSL certificate monitoring
- Domain expiry monitoring
- Response time alerting (not just up/down)
Infrastructure
- CDN for static assets
- Automatic backups (tested regularly)
- Load balancing or auto-scaling for traffic spikes
- DDoS protection
Deployment
- Automated testing before deployment
- Staged rollout (canary or blue-green)
- Quick rollback mechanism
- No Friday afternoon deploys (or at least, with caution)
Communication
- Status page ready before you need it
- Incident response plan documented
- Post-mortem process established
- Alerting configured for the right channels
Want the complete version? Check our monitoring setup checklist with step-by-step instructions.
Frequently Asked Questions
What is the #1 cause of website downtime?
There's no single #1 cause — it depends on your infrastructure. For small sites, software bugs and human error are the most frequent. For larger sites, traffic spikes and third-party dependencies cause the most incidents. Across all categories, human error is the most common underlying root cause.
How much does website downtime cost?
It varies wildly. A small blog might lose nothing. An e-commerce store losing $10K/day in revenue would lose ~$7 per minute. Amazon reportedly loses over $200,000 per minute during outages. Use a downtime cost calculator to estimate your specific impact.
Can I achieve 100% uptime?
Practically, no. Even the largest tech companies (Google, AWS, Microsoft) experience occasional downtime. The goal is to minimize frequency and duration of outages, not to eliminate them entirely. 99.9% uptime (about 8.7 hours of downtime per year) is a realistic target for most sites.
What's the difference between downtime and degraded performance?
Downtime means the site is completely unreachable or returning errors. Degraded performance means the site works but is slow or partially broken. Both impact users, but they require different responses. Good monitoring catches both.
How often should I test my backups?
At minimum quarterly, ideally monthly. An untested backup is not a backup — it's a hope. Test the full restore process, not just that the backup file exists.
Stop Finding Out About Downtime From Your Customers
PerkyDash monitors your site from multiple regions, checks SSL certificates, tracks response times, and alerts you the moment something goes wrong. Plus, create an emergency status page in 60 seconds when you need one.
Related Guides
Website Downtime Guide
Complete guide to downtime and its impact.
EmergencyMy Site is Down — Now What?
Step-by-step plan for when things go wrong.
TemplateIncident Post-Mortem Template
Learn from incidents with a structured review.
ChecklistMonitoring Setup Checklist
Everything you should be monitoring.