Practical, experience-driven guides about monitoring and reliability. Written for founders, product teams, and agencies who want to understand what users actually experience, not just what infrastructure metrics show.
Beyond uptime percentages to what users actually see
Monitoring from the perspective of who matters most
Clear updates that build trust, not confusion
Getting everyone on the same page about system health
Comprehensive, in-depth resources on the topics that matter most
Everything you need to know about uptime monitoring: how it works, why it matters, types of checks, key metrics, and how to implement it effectively. The definitive guide for anyone getting started with monitoring.
Read the complete guideEverything about website downtime: why it happens, what it costs, how to respond, and how to prevent it. The complete guide for site owners and developers.
Read the complete guideUnderstand, prevent, and respond to website outages
Why do websites go down? The most common causes of downtime, from server overload to DNS failures, with practical prevention tips for each.
Read guideProven strategies to prevent downtime. Infrastructure, deployment, DNS, SSL, monitoring, and incident response — with actionable checklists for small teams.
Read guideStep-by-step action plan for when your site goes down. Follow this checklist to diagnose, fix, and communicate—fast. Bookmark for 3 AM emergencies.
Read guideFree copy-paste template plus step-by-step guide to running blameless incident reviews. Stop repeating the same outages.
Get the templateUnderstand SLA uptime percentages, what they actually guarantee, and how to verify your provider keeps their promises. Includes the nines table and SLA credits.
Read guideYour monitoring says "up" but users say "broken." Understand the gray zone between downtime and degradation, how each impacts SLAs and trust, and how to monitor for both.
Read guideGet monitoring right from the start
Everything you should be monitoring—from basic uptime to SSL, DNS, cron jobs, and more. Interactive checklist with progress tracking to ensure you never miss a critical alert.
Read guideAvoid alert fatigue. Learn how to configure notifications that catch real problems without drowning you in noise—the right channel, severity, and timing for every situation.
Read guideEvery 30 seconds? Every 5 minutes? The right check interval depends on what you're monitoring and what's at stake. Frequency recommendations by use case.
Read guideSet up monitoring in 15 minutes for free. Stage-by-stage strategy from MVP to scaling—without over-engineering or paying too much too early.
Read guideAn honest breakdown of what free monitoring gets you, where it falls short, and when it makes sense to pay. No upselling—just practical guidance.
Read guideWhy traditional uptime metrics fail to represent what users actually experience, and what teams should monitor instead. A look at the gap between server health and user-facing reliability.
Read guideHow indie founders and small teams can implement effective monitoring without becoming DevOps experts. A practical guide to clarity over completeness.
Read guideProtect the foundations your site depends on
An expired SSL certificate turns your website into a warning page. Learn how to monitor certificates, get early alerts, and never surprise your users with "Your connection is not private."
Read guideExpired domains get snatched by squatters, tank your SEO, and kill your business overnight. Learn how to monitor domain expiration and prevent losing your domain.
Read guideBuild trust through transparency during incidents
How to create a status page that actually helps users during incidents. Practical advice on design, communication, and avoiding common mistakes.
Read guideMany teams know they should have a status page, but keep postponing it. An exploration of why it happens, what teams do instead, and when a public status page actually makes a real difference.
Read guideReal status page examples from GitHub, Stripe, Cloudflare, AWS, and more. See what top companies do right, common patterns, mistakes to avoid, and how to build your own.
Read guideShould your status page be visible to everyone or restricted to your team? Understand the difference, when to use each, and how to set them up with a clear decision framework.
Read guideComplete playbook for crisis communication. Create a status page in 60 seconds, use ready-made templates, and follow a proven timeline from first alert to post-mortem.
Read guideReady-to-use templates for every incident stage: investigating, identified, monitoring, and resolved. Plus writing rules, anti-patterns, and maintenance templates.
Read guideHow to write incident updates that inform without causing panic. A practical guide to calm, clear outage communication and status page best practices.
Read guidePlatform-specific monitoring guides and practical walkthroughs
Learn how to monitor your APIs effectively: health checks, response validation, multi-step flows, and alerting. No complex observability stack required.
Read guideYour site may look fine from your own network while users experience issues. A practical look at why internal testing often hides real problems, and how to verify availability from a user's perspective.
Read guideLearn how to monitor your Shopify store using API-based flow monitoring. Includes technical setup guide, emergency playbook, and how to communicate issues to customers.
Read guideLearn how to monitor your WooCommerce store with API-based monitoring and status pages. Includes REST API setup, emergency playbook, and honest discussion of limitations.
Read guideLearn how to monitor your authentication flow at the API level to catch login failures, token issues, and auth provider outages before users get locked out.
Read guideA practical guide to choosing monitoring tools for SaaS at every stage. Compare 7 tools, learn the 5 monitoring layers, and get a budget roadmap from $0 to $10K+ MRR.
Read guideWhy freelancers need status pages, how they reduce client anxiety, and how to set one up in 15 minutes. Includes tips for managing multiple clients and winning new ones.
Read guideWordPress-specific monitoring guide covering plugin conflicts, theme breakage, WooCommerce checkout flows, and why you should never use a WP plugin for uptime monitoring.
Read guideMonitor your online store beyond basic uptime. Covers checkout flow monitoring, payment gateway health, peak traffic readiness, and status pages for e-commerce.
Read guideMonitor dozens of client websites efficiently with white-label status pages, tiered alerting, client reporting, and strategies to turn monitoring into a revenue stream.
Read guideMonitor client websites efficiently as a solo freelancer. Covers what to monitor, managing alerts without burnout, and turning monitoring into monthly recurring revenue.
Read guideSet up monitoring in 20 minutes for your side projects. Covers what to monitor (and skip), managing multiple projects, and growing your monitoring as your product grows.
Read guideTopics we're working on next
Quick start guide to verifying your product works globally, not just from your local network.
These guides are written from real-world experience running and monitoring production systems. The focus is on understanding and communication, not on specific tools or vendor workflows.
We believe that monitoring should help teams make better decisions, not just collect data. Clarity matters more than completeness. And the best monitoring setup is one that everyone on the team can understand, not just the engineers.